Anil talks about blogs – personal blogs are for sharing information and business blogs are for better communication inside and outside the company.
I think we’ve seen a number of huge benefits companies get from business blogging. Having blogs means companies can communicate better: between employees, workgroups, project teams, or different locations. Or between a company and its partners or customers.
It’s a cheaper way to share information, a powerful way to collect feedback, and a faster way to respond to the conversations around its products or services. It’s also a much better channel for marketing communications than traditional PR, if your target audience is regular people.
From an interview by iTimes with Anil Dash, VP of Professional Porducts for Six Apart.