This is a problem that faces everysuccesful startup – how do you go from small. Whether it is growing an organization or growing a product, how do you make sure that you do not become “soggy” as you grow?
The Elephant and the Ant: Why Companies Need Processes as they grow triggered by Seth Godin’s Soggy.A similar abstraction, on a very different subject- software. How a beautiful software system becomes Frankenstein paints a vivid picture of what happens when you grow from small to big.
The success is in handling this change in size well.