• Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.
• 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
• 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
• Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browserbased experiences (e.g., My Yahoo!, Firefox, My MSN).”
The two page report has some interesting stats on RSS usage patterns and tools.
Here is a link to the full document.