The Internet of Things, or IoT, may be the most important online development yet
First thing in a new technology, people do all the obvious things that look like the old market, but more efficiently. In the Internet, GNN had web ads like old newspaper ads. Later there was Google search, which was a different way of doing advertising, by focusing more on data. Now we’ve got social search, social networks. The business model moves to something that is more native to the technology.