This was undoubtedly the best presentation of the two days. It had information, insights and some great advice. It was by Rohit Agarwal, Founder and CEO of Techtribe. I will try to get his presentation and upload it. He kindly agreed to email it on request.
Here is how Rohit sees Social Networks:
- mySpace, Orkut – See Me
- LinkedIn , techTribe – Meet m
- Facebook – See what I am doing
It is cute but a bit oversimplified.
Web 2.0 is:
Is not about technology
Is about people
Is about connections
Is about community
Is about self-expression
Is about reach and pervasiveness
Rohit shares some of his lessons learned in building his social network.
- Build a solid foundation
- Focus on necessary infrastructure
- Page load time
- Server response, latency
Pay attention to:
- Hosting Infrastructure
- Email Infrastructure (viral invites, messaging, suppression lists)
- Usability (Cognitive Behavior, Colors widgets)
- Think through the flow
- Driving User Behavior (understand why users behave in a certain way, soft suggestions drive behavior)
That was quite valuable. But Rohit made it even better by covering two more aspects:
- Performance Engineer
- System Administrator
- UI Designer
Marketing is key:
- Simple Messaging
- Clear value proposition
- Not In your face
This was the best session I attended in the Conference. I plan to check out both techTribe and startTribe. Rohit did two sessions. One in the business track and one in Tech track. Talking to him, listening to him, you know why some of the entrepreneurs are more successful than others. He was cool about admitting mistakes, sharing knowledge and had an easy comfortable informal presentation which was much more like a conversation.