I loved this fragment from Copy Blogger:
Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest sale ever!” every day (I’m looking at you, Macy’s) or simply rewrite a portion of your online brochure and hope that Google funnels customers to your website.
I think we instinctively know this but we still resort to some of the interruption marketing techniques. I like this advice:
Use social media to promote useful information first, and your company second.