Marketing Plans

From How To Market Your Business:

I am not suggesting thirty pages of wild hopes, but most small firms should welcome the discipline of a couple of pages setting out:

  • what sales need to be achieved as a break-even;
  • what main segments should be targeted;
  • a short list of key accounts or potential heavy users;
  • promotional methods: adverts, newsletters (including e-mail), shows, direct mail, sales force, etc;
  • new products;
  • dates and costings;
  • review and monitoring.