Retooling Early Stage Development – Steve Blank (Serial Entrepreneur)
Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success. Some nuggets Unless you have some domain experience, the odds are that what you are thinking about customers and markets is nothing more than a guess. May be an educated guess, but still a guess