Companies that want to win in the future have to understand how to make the most of design thinking. That means non-designers need to learn how to think like designers. Here’s how, from the six jurors who helped select our Masters of Design.
- Observe at the intersection of things
- A diverse read on culture is essential
- Defer judgment
- Focus on front-end opportunities — the end user — before any ideation begins
- Design thinking is iterative. It’s okay to be approximate in the beginning and then narrow and narrow
- Creative leaps of faith are part of how innovation happens
- It’s about discovery – prototypes provide a common language
- Business thinking is about crisp, binary conditions. Design thinking assumes that there are alternative options
- The word “design” comes originally from Latin “designare,” which means to draw the essence of. Design is a process of abstraction.