If you are a product company, you need to hear this talk.
A small portion of my notes (may not be accurate enough to be called quotes)
Three hard problems for product software companies:
- How to get your customers into the front door ( website, portal, app)
- How do you get them to the Aha moment as soon as possible
- How do you consistently keep delivering core product value (as you learn more and more about the customers) as often as possible
The slides (did not show up well in the video) may help when you are watching the video.
I Googled “Growth Hacking” on YouTube and started listening to various talks. This is by far the best in my opinion. Here is a strong dose of reality. It may not be what you expect but definitely what you need to hear.