Ideas, Creativity, Innovation

Where Do Ideas Come From?

Where Do Ideas Come From? ( from the book The $100 Startup)

As you begin to think like an entrepreneur, you’ll notice that business ideas can come from anywhere. When you go to the store, pay attention to the way they display the signage. Check the prices on restaurant menus not just for your own budget but also to compare them with the prices at other places. When you see an ad, ask yourself: What is the most important message the company is trying to communicate? While thinking like this, you’ll notice opportunities for microbusiness projects everywhere you go. Here are a few common sources of inspiration.

An inefficiency in the marketplace.
New technology or opportunity.
A changing space.
A spin-off or side project.

You may want to look at an earlier post with the same title, I wrote a couple of years ago.