Can Rhyme Enhance Reason?

Daniel Pink thinks so. About Rhyming Pitch:

Rhymes boost what linguists and cognitive scientists call “processing fluency,” the ease with our minds slice, dice, and make sense of stimuli. Rhymes taste great and go down easily and we equate that smoothness with accuracy. In this way, rhyme can enhance reason.

From the chapter on Pitch in his book To Sell is Human