Book Log: If I Could Reverse The Thought Process

if I could reverse the thought process that led to innovative products and find the questions that might have generated these ideas, would those same questions lead to new discoveries and new products in the future?

From Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation by McKinney, Phil (2012-02-07).

Just started reading it. Will post more snippets. You can start out by listening to Phil’s Killer Innovation Podcasts.