On Monetizing Android Apps

I was watching this Google video on Monetizing Android Apps. Here is a little teaser for you to go and watch it.


If you are new to building Android apps, this session is a good one to watch.  It starts off talking about 3 things you need to think about – user engagement, distribution and monetization.

It covers a wide variety of topics:

  • How to increase engagement
  • Distributing apps and how multiple packages improve monetization
  • Different business models in the Google Play (Android Market Place)
  • How to code in app purchases, use admob for advertising

The concluding slide on Key Take Aways gives you some good tips.

App Stores, Directories, business models are in their infancy. We will see many innovations in this space. I am going to watch a couple of more videos mentioned during this session.