Yesterday, I met a long time customer(using our product for over 7 years and renewing every year) in NY. It was an amazing experience. Even though, we had only about 40 minutes, we covered a lot in that time. We figured out not only how she can leverage our products more but also how we can use her services to help increase awareness of our product. We let the conversation flow. I had only one question. I asked her to say anything that comes to her mind about our product positive or negative. I was pleasantly surprised to hear her answer.
It is the engine that runs my business.
What else can you ask for? I wonder how many of our customers, hold this view. It is something that is core to their business than something nice to have. I need to talk to many more and find out.
I don’t write much about our products or customers in this blog, but this is something I certainly wanted to share with my fellow entrepreneurs. Talk to your customers. If possible, meet them in person. Let the conversation flow and listen to their problems. It is an enriching experience.