Quotes from Steve Jobs:
You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe. But it doesn’t add up to much.
Source: Beahm, George (2011-10-19). I, Steve: Steve Jobs in His Own Words – Kindle Edition.