Steve Rubel tracks the meme behind the success of The Four hour Work Week, by Tim Ferris. A meme is a “unit of cultural information” which can propagate from one mind to another in a manner analogous to genes (i.e., the units of genetic information).
- Go where bloggers go
- Be there with a message and a story that will appeal to their interests, not yours
- Build and maintain those relationships through your own blog too