When you get an idea, what do you do? Write it down somewhere and lock it up? Most of us probably do not even write it down. And probably never share it. Daniel Scocco thinks that innovation is about sharing.
Instead of keeping ideas tightly locked try to share them and collect other people’s insights. Using this approach you will realize that the ideas alone will not suffice. You will need to test, execute, understand the market, research, test some more, and so on.
After all, even if others steal an idea, they cannot steal the brain that generated the idea.