Commercial applications to leverage blogs are appearing. When a company like eBay makes a move like this, this trend is likely to be picked up by others.
“Our approach would be to develop new tools that we can turn over to bloggers, so they can define the natural shape of the marketplace on their own,” he said in an interview with the Financial Times.
His vision is to reportedly empower worldwide bloggers by allowing them to create hyperlinks between niche communities and relevant products.
Some of the ideas for the software are likely to come from eBay’s open-source network, Mr McCallum said.