Why and What If?

One of the most remarkable and fascinating articles on Why and What If

Why do we need to have employees?

Why do we need people to sell the product, if it is so good?

Why do we measure performance by profit and growth?

What if we measured success by the happiness of our partners and our customers, and by the innovativeness, sustainability and resilience of the enterprise rather than its profitability?

What if we designed the enterprise so it didn’t need to constantly grow to be healthy, and so that it used only renewable energy and produced no waste, no pollution, and 100% recyclable products?

Bordering some times on philosophy, this article really makes you think.