A Case for Better Semantic Analysis

Poor content analysys leads to matching wrong ads to a news item. I was looking at this new site Buzzingo, when I noticed the item below. Look at the ad next to the sad news.

Relative: Trapped miners left notes

TALLMANSVILLE, West Virginia (AP) — Some of the 12 coal miners who died following an explosion left notes behind assuring family members that their final hours trapped underground were not spent in agony, a relative said Thursday.
Data Miners

data mining consultancy; services include predictive modeling, consulting, and seminars.

Wonder whether the semantic web technologies can take care of this problem.