“As the pendulum swings from push to pull, the effectiveness of advertising diminishes relative to the importance of product design and quality and price. No longer forced to trust the promotional spin of television advertisements and predatory salespeople, we now have the ability to find the best products and the best deals. We can make informed decisions, thanks to the simple keyword and our sophisticated engines of findability.” from Peter Morville in his book “Ambient Findability”
One of the most powerful engines of Findability I came across this morning is Swicki. It is a contextual search engine. It uses Yahoo’s search API and augments it with keywords of your interest. You have to try it to believe it. A blog entry at TechCrunch (where I found this first)describes Swicki.
“A swicki is new kind of search engine that allows anyone to create deep, focused searches on topics you care about. Unlike other search engines, you and your community have total control over the results and it uses the wisdom of crowds to improve search results. This search engine, or swicki, can be published on your site. Your swicki presents search results that you’re interested in, pulls in new relevant information as it is indexed, and organizes everything for you in a neat little customizable widget you can put on your web site or blog, complete with its very own buzz cloud that constantly updates to show you what are hot search terms in your community.”
Try out the beta at http://swicki.eurekster.com/. You will experience a very different search experience.