Here is a great post on 6 Myths and Fallacies about Small Business Startup. One of the myths is that idea is everything .
To make your business work, besides a great idea, you will also need to:
- Create an effective business plan.
- Develop marketing that effectively introduces your great idea to the world.
- Network effectively to create the partnerships necessary to get your product or service off the ground.
- Handle customer service issues and make improvements as you begin to get feedback.
- Scale your business and add members to your team as you grow.
Idea is a great starting point and is likely to evolve and get refined as you have more conversations.