Once in a while you pick up a book, read the introduction and almost cry. This is what happened to me when I started reading “The Big Moo” today.
When you bought the book, you also bought the right to photocopy as many pages as you like, as many times as you like. Go ahead and make 500 copies of your favorite story and send them out via interoffice mail. You can also find a few of the stories in digital form at our website. Feel free to email those to as many people as you care to.
The book is written by “33 of the boldest, brightest, and most pioneering people in the business”. Every word in the book is written for free. All thirty-three of the book’s authors are donating 100 percent of their royalties to charity.
I am going to follow this advise. I will blog my favorite ideas from the book. If anyone is reading, please take a look at the book and spread the word.