From TED Profile of Paul Bennett :
design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked
“Small is the new big,”Bennett says. And his design approach reflects this philosophy. For often, it’s not the biggest ideas that have the most impact, but the small, the personal, and the intimate.
Paul shares several such innovations in this video, a talk given at TED