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Process for Generating Ideas and How to Validated Them

Nine entrepreneurs describe their approach to finding the initial users and validating their business ideas. Here is one from Rob Walling:

Rob Walling, founder of the Numa Group and creator of Drip, an email-marketing tool. “I wanted to find 10 people who would be willing to pay a specific amount for the product once it was complete. This forced me to not think about features, but to distill the idea down into its core value[: a] single reason someone would be willing to pay me for the product. I took that, and emailed 17 people I know, or had at least heard of, who may have shared the same pain. This way, I not only had my initial customers who could provide me feedback on the details of how Drip should work, I had the start of an early base of revenue I could use to start growing the product.”

You can read the other 8 stories here.