Why I Retweet

There are several reasons. In no particular order:

  • I like the message in the tweet. I resonate with it. 
  • I like the link – typically a pointer to good reading material
  • Because it provides a different point of view 
  • I use it as a marker in my life – a part of my daily log
  • It is a hat tip to the author who causes me to pause and think. 
  • I think this tweet requires recognition and I would like to spread the idea
  • It may be a part of a discussion. I jump in and do my two bits.
  • It may be an event and I want to share it (a picture, a quote, a sound bite)
  • Same reason I tweet – to start a conversation
  • Same reason I tweet – to ask a question

Attributes of Effective Tweets

The mark of an effective tweet, like the mark of any effective pitch, is that it engages recipients and encourages them to take the conversation further – by responding, clicking a link, or sharing the tweet with others.

from Daniel Pink

Here are a few thoughts about Attributes of Effective Tweets:

  1. They have “processing fluency” – easy to digest and remember
  2. They inform, educate and sometimes entertain
  3. They have the power to engage – some times just enough to read and click on the link or favorite it for later reading
  4. They start conversations
  5. They spread easily
  6. They are credible and acknowledge the source
  7. They are targeted towards your community of readers/followers