I am not suggesting thirty pages of wild hopes, but most small firms should welcome the discipline of a couple of pages setting out:
- what sales need to be achieved as a break-even;
- what main segments should be targeted;
- a short list of key accounts or potential heavy users;
- promotional methods: adverts, newsletters (including e-mail), shows, direct mail, sales force, etc;
- new products;
- dates and costings;
- review and monitoring.
The topic was interesting enough for me to investigate. But what I found in addition to a nice presentation was the way it was made.
In case anybody wonders how the slides were produced: I creatd them using rst2s5.py, a tool included in the docutils distribution that takes a reST source document and turns it into HTML suitable for the browser-based S5 slide show system. I also integrated Pygments to colorize the Python source code of the examples.
Link to the whole tool chain along with templates here.