There are several reasons. In no particular order:
- I like the message in the tweet. I resonate with it.
- I like the link – typically a pointer to good reading material
- Because it provides a different point of view
- I use it as a marker in my life – a part of my daily log
- It is a hat tip to the author who causes me to pause and think.
- I think this tweet requires recognition and I would like to spread the idea
- It may be a part of a discussion. I jump in and do my two bits.
- It may be an event and I want to share it (a picture, a quote, a sound bite)
- Same reason I tweet – to start a conversation
- Same reason I tweet – to ask a question
The mark of an effective tweet, like the mark of any effective pitch, is that it engages recipients and encourages them to take the conversation further – by responding, clicking a link, or sharing the tweet with others.
from Daniel Pink
Here are a few thoughts about Attributes of Effective Tweets:
- They have “processing fluency” – easy to digest and remember
- They inform, educate and sometimes entertain
- They have the power to engage – some times just enough to read and click on the link or favorite it for later reading
- They start conversations
- They spread easily
- They are credible and acknowledge the source
- They are targeted towards your community of readers/followers