Every organization needs to keep track of information about a set of entities. For a business, these may be customers, partners or competitors. It may also be items related to the marketplace, industry sector(s) and related industries. Here is a simple mind map of a few things I can think about. This is just a starting point. (if you need a copy of this mindmap in pdf format you can get it here).
Do you have a strategy to gather information and use it? How do you do it today?
Update 5th Aug 2013
Updated (Oct 2013)