I mostly deal with startups and small and medium enterprises. No matter who you are, you can always use some help in marketing. So what are some of the marketing tools and services out there that are either free or inexpensive? Here are a few I can think of:
It is a simple tool to grade your website. I don’t pay that much attention to the score but I like all the things they point out for improving your site. You can check your site and your closest competitors and figure out what to do next. This would be a good starting point. BTW, hubspot is a good company to follow. They practice what they preach (Inbound Marketing) and provide a lot of very useful content for inbound (and social media) marketing. While you are at it, you may want to check out the other graders too.
2. Using Google Suggest for Keyword Research
Google Suggest is a great tool for doing some keyword research. It basically works like this. Let us say you are interested in Cloud Computing Migration. You can actually try to find out whether people are searching for this term. A Google suggest list for this term yields the following (as of Nov 3). The numbers are the number of searches.
cloud computing migration issues,7150000
cloud computing migration plan,1040000
cloud computing migration strategy,922000
cloud computing migration tools,1330000
3. Micro Niche Finder
A micro niche is a specialized area where you can make an entry as a startup. This is a free tool that takes you through the steps of validating a market niche. If you are interested in microproducts and microniches, you may wan to take a look at this post as well.
What tools do you use? There are several tools for market automation, lead nurturing, inbound marketing, social media marketing and tracking competition and your industry. We will cover them in future posts.
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