Social Media, Marketing and Sales

Social Media Nuggets – Likes vs Shares

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On Facebook, you have Likes and Shares. On Twitter, the equivalents are Favorites (Favs) and Retweets. Likes and Favs are good.  They are very simple attention indicators. They make you feel that people are paying enough attention and are kind enough to take a few seconds to “Like” what you posted or tweeted. It is some kind […]

Social Media, Marketing and Sales

MarketingLog: Data Driven Marketing

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From  Data Driven Digital Marketing Triples Conversion Rates (Study) Top online marketers achieve more than three times the conversion rates of the bottom third, according to a newdigital marketing optimization study from Adobe. Why? They invest in a culture of data, testing, optimization, and analytics.

Social Media, Marketing and Sales

Tall Claims

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Once in a while I get an email that starts out with: We are a world leading…. When I read that, I cringe a bit and promptly delete the email. I don’t understand why there is a compulsion to claim to be “world leading” . What is wrong with: We are a product company growing fast […]

Social Media, Marketing and Sales

LinkLog: Going Long on Twitter

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Twitter is the place which the largest number of the smartest most capable people in the world have chosen to discuss stuff in public. There might be larger numbers of people on Facebook or LinkedIn, but the nature of the Twitter follow and discovery model makes it the place where you can tune into condensed […]

BookLog

Be Nice. Always, Always, Always be Nice

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Be nice. Always, always, always be nice. It is a strange advice to see in a book that teaches you to sell, but not as strange as it appears.  Most of the best sales people I know are extremely nice people. It’s not your words that sell. It’s your preparation, your questions, your comprehension of […]

Social Media, Marketing and Sales

UnImaginative Marketing

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I loved this fragment from Copy Blogger: Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics). You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest […]