Trying to Create a Better Product? That Strategy is too Vague.

Posted Posted in Product Economy, Social Media, Marketing and Sales

From Law of Perception – Marketing for Geeks Ries and Trout say, “Marketing is not a battle of products, it’s a battle of perceptions.” Sometimes the best product does not win. However, Quite frequently, perception is merely an exaggeration of reality. I like this advice: Don’t try to create a “better” product. That strategy is too […]