I am testing a couple of hypotheses. This is part of the research I am doing to build a product. I can use some help.
You need to research a topic once in a while, for your job. The topic can be broad, for example – ‘mobile trends’ or a little more specific for example – ‘Tablet Applications in Healthcare’.
If you want to do the research mentioned above, there are a few options open to you:
- Do a lot of Google searches and copy and paste the results into your favorite document editor and do more searches on the links you found.
- Try asking your friends knowledgeable in the space
- Try asking in professional groups (relevant to the topic)
- Do some searching on Twitter or other social networks
- Set up a Google alert on your topic and associated keywords
- Initiate a paid research (if you can afford it) or try to find some research reports
Do you have a research need? Would you be willing to discuss it with us? (we are not trying to sell anything but trying to understand the needs better). In your past research what did you use?
If you can leave a comment here with your observations I would appreciate it very much.
My notes scribbled down at the Sales 101 event organized by TiE Chennai. Some pearls gathered at the event which is mainly directed at small entrepreneurs.
- Your business should be based on your personality
- Automate first rounds of customer engagement
- Sell value, never sell boxes
- No one really cares about your product. They care about the value they derive from your product/service.
- Customer is the ultimate winner in any sale
- Selling is about creativity. Being creative in selling is an important skill.
- Lack of trust is the number one reason why people don’t buy from you
- People buy from people
- Always sell one to many (selling one on one is very expensive)
- Use the information you know (about the customer, industry) while selling
- You are actually selling a dream (that your product or service is going to help the customer in some way). Getting into the customer dream is an important aspect of selling.
- Selling is about the transfer of feeling
- Your product should create social value
- Always have a reason to meet the client again
- What is the unconscious hidden message that encourages the next level of interaction? (the next meeting with the customer for example)
- You will lose 100% of the sale, if you don’t know how to close.
- ASK is the most powerful word for the sales person (ASK about problems, past history, current solutions, what bothers them, what keeps them awake at night)
- Speak to at least two of the 5 senses while selling
- Build curiosity
- Picture words are the emotional part of close
While I captured some of the ideas, I don’t think I can really capture the feeling of being there or participating in the group exercises. You walk away with your head full of ideas. It was a great session and the questions and comments augment the experience as well. Raj is a business coach. What we got at the TiE event was a small taste of what he normally does in his two day seminars.
The data-as-a-service marketplace – semantic or not – suddenly does seem to be on fire. Microsoft has its Windows Azure Marketplace that’s tied closely into its cloud hosting platform; InfoChimps has its downloadable and API-accessible structured and unstructured data sets, with a strong focus on Twitter; xignite has its financial market data on-demand; SimpleGeo goes the location data route, and so on.
via Kasabi Sees a Business Model In RDF Data – semanticweb.com.